We all know that China is going to continue to play a big part in our lives well into the future. Ecquality took on the “China challenge” ten years ago when it set up its wholly-owned solid-wood flooring operation two hours west of Shanghai.
At the time the company was mostly processing Australian Cypress for the Japanese market. On September 15, 2008 Lehman Brothers filed for bankruptcy in New York precipitating the Global Financial Crisis. News of this event at the time was a surprise, but, fortunately perhaps, its consequences were not apparent to this fledgling Aussie venture. However, having survived the GFC and built a successful business over ten years, this was not a milestone that Managing Director, Terry Newman, and his wife and CFO, Sonoe Mishima, were going to let pass without a major celebration.